i-FAStTRAC 201 Session #2 Videos with Key Yessaad
Web Crawlers, Spiders, Site Command, and Ranking your Website
iF201 Session #2 - Video 1 of 2:
Search Engine Web Crawlers and How they affect your Visibility
Search Engines such as Google, Bing, and DuckDuckGo, use special programs to find content in websites so that they can Crawl it, Index it, and then finally Rank it. Remember that the purpose of a proper Search engine is to return the most relevant websites based on the inquiry of consumers. These programs are called Web Crawlers as well as Spiders – their job is to extract keywords from content and return Web Pages to visitors. As Real Estate Marketers we must understand their behavior so they can Crawl, Index, and Rank our Content.
iF201 Session #2 - Video 2 of 2:
Understanding your Website Index via the Site Scale Command
Did you know that you can find out what your Website Index is? You may be asking what a “Website Index” is. It is a database of all the Web Pages that Search Engines have compiled about your website – including documents, images, Graphics, and Videos. It is this Index that contains all the Keywords that you are serving Search Engines so you become visible; Are you serving the right Strategic Keywords that match your visitors’ searches? And are your Meta Tags carefully planned or are they generic?
iF201 Session #2 - Bonus Video:
As a Real Estate Professional you are first and foremost a Marketer, and as such must confront Algorithms in your Website, Technology, Smartphones, and Sales. What are Algorithms? In this 21' video I demystify the concept of Algorithms and Google Pagerank with the help of Professor Marcus du Sautoy with 2 short clips from his brilliant documentary "The Secret Rules of Modern Living: ALGORITHMS"
Please find the time to watch the Documentary at: https://www.youtube.com/watch?v=Q9HjeFD62Uk - and if you have young kids around you, trust me when I say they must watch it with you... The future of Manufacturing, Architecture, Design, and Human endeavor will be driven by understanding and creating Algorithms.
Please make sure you Download and Print the appropriate Handout attached above each video before you start watching the training Sessions.
Handouts have blanks in them that you are expected to transcribe while watching the videos attached.
Please Read the following Bullet Points in order to take full advantage of the Program:
- Each Session will consist of several Videos and several corresponding Handouts – it is best to first download the Handout before starting to play the video;
- The passwords for the Handouts and for accessing the Videos are the same, and will be given to you by our staff;
- You will get more benefit from each video if you choose to perform the assignments recommended by our trainers;
- At the end of each Session you will see a link to a Quiz – it is a way for you to affirm that you have attended the class.
i-FAStTRAC 101 Sessions:
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