i-FAStTRAC 201 Session #1 Videos with Key Yessaad

Inbound Marketing, Psychology of Search, and your Profile Signature

iF201 Session #1 - Video 1 of 3:

The Fundamentals of Inbound and Internet Marketing in Real Estate

Please Download and Print the Handout for this Video

Traditional Marketing and Internet Marketing are not the same! It is the distinction between Outbound Marketing and internet based Inbound Marketing. The Job of a Real Estate Agent is to understand the Psychology of what Buyers and Sellers are doing online, as well as the role Search Engines. We will learn: What is the Behavior of consumers when they interact with Real Estate Websites, Search Engines, and what is the best information we must give them in order for them to do business with you.


iF201 Session #1 - Video 2 of 3:

The Psychology of Search and SEO - an Introduction and Statistics

Please Download and Print the Handout for this Video

Your Real Estate Buyers and Sellers have embraced the Internet and they have learned to use Search Engines to seek information and Solutions; and it is this fact that forces you to get into the Psychology of Search Engines like Google and Bing? How do you start building the right thinking to attract your Prospects to you? What is it that you must understand about Search Engines in order to become visible? We will also learn how to use you Incognito mode for Keyword Research and Validation.


iF201 Session #1 - Video 3 of 3:

How-to Create a Proper Profile Signature using Soft-Returns

Please Download and Print the Handout  for this Video

As a Real Estate Professional you will have to promote yourself in all of your Marketing – At the end of an email you will usually add an Email Signature; at the end of a Blog Post you will probably add a blog signature; but what do you add at the end of a Forum discussion? Or a simple Marketing Flyer? You add a Profile Signature – Let’s learn what a Profile Signature is and how to use the Soft-Return Keyboard combination to stack it properly.


iF201 Session #1 - Bonus Video:

How to Select a Success Partner and hold a Productive Real Estate Weekly Wrap Up - No Handout for this video

In this 38' Instructional Video, I shine a light on the reality that Real Estate is a business endeavor that can be quite isolating; it is crucial that agents find the right colleagues and form alliances that help them grow their Business. So what is a Success Partner? What are some of the activities that create the best support system? How do you get the best out of each other and build a lasting business friendship? What is this activity called the 'Mind Download' that Key Yessaad keeps asking agents to perform at the end of each week? Holding the proper Weekly Wrap-Up of your Business Activities, Prospecting, and Lead Management Systems opens up more business and Success. 

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Please make sure you Download and Print the appropriate Handout attached above each video before you start watching the training Sessions.

Handouts have blanks in them that you are expected to transcribe while watching the videos attached.


Please Read the following Bullet Points in order to take full advantage of the Program:

  • Each Session will consist of several Videos and several corresponding Handouts – it is best to first download the Handout before starting to play the video;
  • The passwords for the Handouts and for accessing the Videos are the same, and will be given to you by our staff;
  • You will get more benefit from each video if you choose to perform the assignments recommended by our trainers;
  • At the end of each Session you will see a link to a Quiz – it is a way for you to affirm that you have attended the class.
Recommended Reading:

i-FAStTRAC 101 Sessions:

Important Copyright Notices ©1998-2018: The enclosed files, ideas, and videos are for the personal use of our subscribing i-FAStTRAC brokers and their registered/participating agents. The information in this website, as well as the content delivered orally and in writing during our Live or Recorded training sessions, are copyrighted and may not be trained, shared, copied, reproduced, distributed, emailed, or played at any event or gathering without the written permission of the Real Estate Training Institute, Inc. and Real Estate Web Trainer, LLC. Unauthorized duplication of this program, the handouts or outlines is illegal under international copyright law. No part of this Real Estate Training Program, designed by Kevin Ahearn and Key Yessaad, may be reproduced, transmitted, transcribed, stored in a retrieval system or translated into another language in any form, by any means without the written permission of the Real Estate Training Institute, Inc. and Real Estate Web Trainer, LLC.