Agents Direct Session

i-FAStTRAC 101 AD Session #9 with Kevin Ahearn

Power Pricing: 'How To' Control The Pricing Strategy

iF101 AD Session #9 - Video 1 of 2:

Part 1: Power Pricing ‘How To’ Control The Pricing Strategy. The hallmark of a 'marketable' listing is list price! Controlling the pricing discussion during the Marketing Presentation, therefore, becomes critical. In this session, Kevin interactively explores the 'factors' that influence pricing; investigates why sellers insist on overpricing the property; identifies the tangible benefits of effective pricing; and explains how and when to introduce the Competitive Market Analysis (CMA).

 

iF101 AD Session #9 - Video 2 of 2:

Part 2: Power Pricing 'How To' Control The Pricing Strategy. In part 2 of Controlling the Pricing Strategy, Kevin interactively discusses eight (8) things Real Estate Agents want to remember when introducing and explaining the CMA or Comparative Market Analysis; explains 'how to' be convincing enough to get the right price; introduces and explains when and 'How To' use the Dilemma Technique; shares twelve (12) ways to protect your Marketing Fee; and finishes the session with the Pricing Strategy Mantras.

 
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Please make sure you Download and Print the Handout attached before you start watching the attached videos

Handouts have blanks in them that you are expected to transcribe while watching the videos attached.

 

Please Read the following Bullet Points in order to take full advantage of the Program:

  • Each Session will consist of several Videos and 1 or more Handouts – it is best to first download the Handout before starting to play the videos;
  • The passwords for the Handouts and for accessing the Videos are the same, and will be given to you by our staff;
  • You will get more benefit from each video if you choose to perform the assignments recommended by our trainers;
  • At the end of each Session you will see a link to a Quiz – it is a way for you to affirm that you have attended the class.
 
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